Based in West Michigan, I am a designer and developer dedicated to making complex concepts feel simple, clean, and approachable. I believe that design should never compete with content; instead, it should serve as a seamless bridge to the user experience. Beyond visual strategy, I specialize in robust front-end architecture using HTML, CSS, and front end CMS systems to build sites that are as technically sound as they are intuitive.
Cocamoo — Years in conception I decided to finally build and launch my own ad-free, member-supported, recipe website utilizing a distinctive format that makes recipes easy to read. Built in Webflow and it utilizes user-friendly features like highlighting your current step, crossing out ingredients as you use them, intelligent recipe scaling that maintains human readable values (1/3 cup vs .333 cups), member-only features and it continues to be under active development. In addition to designing and building the site I'm also working on the content production and social media marketing of the site as it continues to grow. A new recipe gets posted every day at midnight EST. Take a look at the site and see how you like it!
Illumina — I worked as a contractor for Illumina to help them on a project to redesign their existing site with a whole new brand design language. Starting from the front page down to grandchild pages the goal was to create a visual approach that works well on a high level and extends all the way through the site. Keep the content the main thing and support it with engaging visuals and clean layouts.
Vignette Creative — Vignette is a creative agency focused on producing beautifully crafted stories through motion, stills, and new media. I've had the distinct privilege of working with Vignette since it's founding in 2011. This design was focused on presenting Vignette's work through a clean interface that lets the work really showcase itself. I also developed a distinct brand for the company built to stand the test of time.
AdaCore — I worked with AdaCore over the course of 15 years, working with them on their branding, high-level messaging, graphic design needs, collateral, product design, corporate website design/copy and backend content management infrastructure. I helped to establish them as a top tier worldwide company and a standard for safe, reliable, and secure software development.
Vantari Genetics — Vantari needed a complete brand overhaul and presentation as a legitimate, totally not a scam, legit company. And boy did we do some good work to make them look like that. The owner totally didn't land up in prison. I worked on a completely new logo design
SeaShare — SeaShare is an innovative non-profit organization with the goal of reducing waste of bycatch in the fishing industry and donating it to charity. I worked on a complete overhaul of their website, and put a Stripe payment processor on the site for a seamless donating experience.
Indigo — Indigo is an architecture firm oriented around creating spaces for human experiences and a life well-lived. The website was designed as a platform to showcase those stories and Indigo's work through visual storytelling. Content is king, and this site was built to showcase high quality visual storytelling.
The Conversation of Art — The Bainbridge Island Museum of Art was looking for an interactive and engaging promotion microsite that would document the construction of the museum and provide a monthly, routine engaging process about the value of art. There was a staged rollout over several months where locals on the island could weigh in on a variety of art related discussions. Combined with one on one interviews with locals on the island, the site was a place for people to contribute to the conversation around Art and what it means to them.
Colliers — Colliers wanted to create a digital magazine experience for its employees. Inside Colliers was built as a platform for building a monthly online digital and responsive newsletter experience, with rich and interactive content. In it's second issue the site was expanded to include multi-site translations and detailed analytics.
Pathwise — Pathwise is a leadership training organization. The site design was a pioneering effort in responsive design and the minimalistic design approach was built to stand the test of time.
Find me at Dribble to see more of my work.
Call or text me at 616.350.6447 or send me a message on LinkedIn and let's talk.